When he saw how damaging and dangerous synthetic chemical ingredients are for both the human body and the environment, Masters stopped styling and began inventing. John Masters Organics was created to provide a healthy alternative to common skin and hair care pollutants. All products are designed without petro-chemicals, artificial colors or fillers, sulfates, parabens, genetically modified organisms, or animal testing. Instead, the base of the products lie in wholesome, everyday ingredients such as Apple Cider Vinegar and Essential Oils like Lavender and Jojoba, which became the primary ingredients in popular products, such as the Herbal Cider Hair Clarifier & Color Sealer.
John Masters Organics products are certified organic by Quality Assurance International, California Certified Organic Farmers, and the Organic Crop Improvement Association. Furthermore, all products are vegan except for those containing Beeswax or Honey. Because Masters believes strongly in love of all living creatures, the company actively supports Animal Haven, a no-kill shelter located in New York City, and is endorsed by PETA.
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